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About Us

Bonjour L'Amour

Bonjour L'Amour

Hi, I’m Maddie. When I launched L’Avenue Boutique in 2020, I wanted to curate quality unique clothing collections with a European influence at an approachable price point. After working in the European luxury fashion industry in New York City and studying at the Fashion Institute of Technology, I became more aware of the lack of quality European clothing at a price I could afford. I also was seeking a personal connection with brands that I couldn’t find. L’Avenue came to life to provide curated collections of classic and trending handpicked European styles with a personal connection you will feel in each step of your shopping experience.

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The purpose behind L’Avenue is simple:

High quality European styles and designs curated to spark that “feel-good” feeling in everyone wearing our clothes. We are here to support our customers through their buying journey by offering styling tips, honestly, and approachable price-points that allow exploration and a sense of playfulness in fashion. We take care to source unique pieces with distinct European influence and timeless silhouettes to offer a fresh approach to the classic European style.

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Where It All Started

Believe it or not, my dream as a little girl was to make it big in the corporate fashion world, a real life Devil Wears Prada moment. If you would have told me New York City fashion life wasn’t for me and I was launching my own boutique under the age of 25, I wouldn’t have believed you. I pinch myself every morning knowing my job is not actually a job, but a real dream come true.


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